Discussion on Development of Sports Print Media in China
  • 【摘要】

    Research on sports print media in China is still in the initial stage of development, its research value and meaning are beyond the problem itself. The position of sports print media in China should f... 展开>>Research on sports print media in China is still in the initial stage of development, its research value and meaning are beyond the problem itself. The position of sports print media in China should fully take into account the natural properties of the reader of age, gender, marital status, ethnicity, physical characteristics and the geographical environment etc., and consider the reader's social attributes of education level, occupation, major, economic level, social status and leisure time, recreation and so on. The key to create brand of sports print media is to be unique, and is characterized by the topics advantages and the characteristics topics. Editing and production of sports print media will face the ultimate test of the market economy and the evaluation of professional readers, how to make sports print media information quickly spread up and effective used, marketing work that is particularly important. 收起<<

  • 【作者】

    Fang WEN 

  • 【作者单位】

    Physical

  • 【会议名称】

    第三届国际信息技术与管理科学学术研讨会

  • 【会议时间】

    2011-12-20

  • 【会议地点】

    天津

  • 【主办单位】

    美国科研出版社

  • 【语种】

    chi

  • 【关键词】

    China sports  sports print media  editing  marketing