从家庭轿车谈新产品开发
  • 【摘要】

    Product development is the key to the enterprise development, under the condition of commodity economy, the vitality of the enterprise is maintained closely with the development of new product. The pa... 展开>>Product development is the key to the enterprise development, under the condition of commodity economy, the vitality of the enterprise is maintained closely with the development of new product. The paper "Exploration of New Product Declevelopment In The Light of Family car" has six Carports, which are divided into four parts The author put forward proposals on DFM product development through design remanufacture and test stage and the interim summary on DFM Family car development. The author expounds his view around the market needs. The first part deludes three chapters In this part, the author summarizes briefly the work done in the planning stage of earlier and middle stage of family car development, expounding the importance of planning stage. He puts forward a proposal of carrying out product cost animists and capital animists during the development of new product and gives thoughts to the concrete working method. In the second part, the author illustrates the key role of combining the work of this stage with market trough practice of integrating design and triad-manufacture with market demand. In the third part, the author introduces the situation of combining the test work with market in the light of commodity economy, and maces a suggestion on carry out test during new product development stage. In the fourth part, the author puts forward a proposal of marketing family car during product development stage, and expounds some ideas on the shortcomings existing in the current product development. Make a suggestion characteristic development. 收起<<

  • 【作者】

    罗银伟 

  • 【学科专业】

    工商管理

  • 【授予学位】

    硕士

  • 【授予单位】

    武汉大学

  • 【导师姓名】

    景奉杰

  • 【学位年度】

    1997

  • 【语种】

    chi

  • 【关键词】

    新产品开发%市场%轿车